Marketing Career Information

What jobs can I get? How much can I get paid?

Degrees and certificates in the Marketing Careers program may lead to the following jobs or careers:

 

Market Research Analyst/Marketing Specialist1

$22.70
Entry Hourly Wage

Advertising/
Promotions Manager1

$32.86
Entry Hourly Wage

Marketing Manager1

$51.91
Entry Hourly Wage

1 This job may require a bachelor's degree or higher. Please review current job openings and contact your advisor to review your options.

All data gathered for Dallas/Fort Worth. Source: DCCCD Labor Market Intelligence


Why is This a Good Career Bet?

Workforce Solutions of Greater Dallas's targeted occupations lists eight separate business positions as high-growth areas this year. Projections include 46,200 jobs as customer support specialists.

CareerOneStop, sponsored by the U.S. Department of Labor, projects job growth increase of 24% for marketing managers; 21% for sales representatives; 21% for wholesale and retail buyers; and 19% for retail sales supervisors.

Business Marketing

Studying business marketing can help you gain valuable knowledge in areas such as:

  • Consumer demand
  • Store location and layout
  • Consumer behavior
  • State and federal laws in marketing
  • Business ethics
  • Interpersonal skills

Career paths include:

  • Advertising
  • Buying
  • Customer service
  • Distribution
  • Manufacturing
  • Merchandising
  • Market research
  • Public relations
  • Sales
  • Small business
  • Store management
  • Wholesaling

Salaries and working conditions vary widely since these business skills are so broad in application. Job openings in marketing, public relations and customer service in particular are in high growth — all projected to grow substantially in the next decade. Your professional advancement will depend on your level of continued education as well as your job performance.