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Course Descriptions for Fashion Marketing

FSHD 1233 Fashion Study Tour (2)
This is a WECM Course Number.
A course which combines the study of fashion with travel. Exploration of fashion, art, architecture, textiles, costumer, business, and cultural activities in major art and fashion cities. Examination of the most current work in the industry from a global perspective. This course may be repeated if topics and learning outcomes vary. This course may be repeated for credit. (2 Lec.)

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FSHD 1302 Introduction to Fashion (3)
This is a WECM Course Number.
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities. (3 Lec.)

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FSHN 1191 Special Topics in Fashion Merchandising (1)
This is a WECM Course Number.
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (1 Lec.)

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FSHN 1301 Textiles (3)
This is a WECM Course Number.
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a wide variety of fabrics. Application of textiles used in the apparel industry. (2 Lec., 2 Lab.)

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FSHN 1312 Apparel and Accessories Marketing Operations (3) New course added May 13, 2008
This is a WECM Course Number.
An overview of fashion trends and concepts, history, economic influences, trade vocabulary, retailing, marketing, textiles, merchandise display, and visual concepts. Topics include developing a marketing plan for apparel and accessory products and examination of job opportunities available in apparel and accessories marketing. (3 Lec.)

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FSHN 1313 Basic Color Theory and Application (3)
This is a WECM Course Number.
Principles of color theory including the effect of light on color and mixing color pigment in opaque media. (2 Lec., 4 Lab.)

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FSHN 1382 Cooperative Education - Fashion Merchandising (3)
This is a WECM Course Number.
Prerequisite: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor. Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)

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FSHN 2110 Fashion Portfolio (1) New course added May 13, 2008
This is a WECM Course Number.
Preparation and enhancement of portfolio to meet professional standards. Includes development of presentations skills and improvement of job-seeking techniques for fashion-industry employment. (1 Lec.)

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FSHN 2303 Fashion Buying (3)
This is a WECM Course Number.
Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise resources. (3 Lec.)

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FSHN 2307 Fashion Advertising (3)
This is a WECM Course Number.
General principles and practices of fashion advertising and consumer directed communication. A study of persuasive media approaches for public relations induced publicity and advertising produced sales promotions. (3 Lec.)

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FSHN 2320 Visual Merchandising (3) New course added May 13, 2008
This is a WECM Course Number.
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation. (2 Lec., 2 Lab.)

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MRKG 1301 Customer Relations (3)
This is a WECM Course Number.
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. (3 Lec.)

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MRKG 1302 Principles of Retailing (3)
This is a WECM Course Number.
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.)

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MRKG 1311 Principles Of Marketing (3)
This is a WECM Course Number.
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)

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MRKG 2333 Principles of Selling (3)
This is a WECM Course Number.
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)

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FSHD 1308 (3 Credit Hours)
Offered at ECC

Fashion Trends
This is a WECM Course Number.
Course Description: A study of the effects of eastern and western cultures on the development of fashion. Examination of the impact of social, psychological, economic, demographic, and lifestyle trends on fashion trends. (3 Lec.)


FSHN 2371 (3 Credit Hours)
Offered at ECC

Apparel Product Development and Merchandising
This is a Local Need Course Number.
Prerequisite:
FSHN 1301 and FSHN 2305.
Course Description: Overview of the processes involved in product development from initial conception of the line item to final production. Development of a product line for designated target market with emphasis on strategic planning, merchandising, product design, technical specifications, and quality assurance. (2 Lec., 4 Lab.)